ELEVATED BRANDING & DIGITAL DESIGN

Today’s market rewards brands with clarity, conviction, and presence. I work with powerful founders to design intentional brand identities and digital experiences that capture your essence, sharpen your story, and attract the clients who are meant to find you.

You didn’t come this far to look like everyone else.
Your brand should feel as powerful as the work behind it.

MAD is known for intentional, elevated content created with an original vision and strategy in mind.

HELLo, I'm Morgan alfrejd

ABOUT the 
FOUNDER

I’ve seen the inside of the creative industry and I knew I wanted something different.

After years of designing brands and leading creative in tech, I watched originality flatten into sameness. Thoughtful strategy replaced by AI. Distinct brands reduced to templates and trends. That never sat right with me.

Morgan Alfrejd Design was built on a different standard that's rooted in restraint, precision, and intention. I work with founders to uncover the true essence of their brand and then shape it into something considered, elevated, and unmistakably theirs. I create substance that attracts the right clients, holds its weight over time, and refuses to blend in.

“When Morgan Alfrejd Design came into my life I knew she was going to breathe life into my branding, into my website, into the details of my business that capture ME, my passion, and all the tiny pieces of my personality

that create an experience that feels so fucking aligned to what I bring into my work. And so she did. And now here we are, we did it, and I could erupt. Beyond anything I could have ever imagined or hoped for. This has been the project of a lifetime, I feel like before I started this I could feel what was coming but it could have never prepared me for the overwhelm of what that actually turned into."

— Elle Kelsen, Founder, @ElleinaKelsen

“Morgan has a rare ability to turn raw ideas into clear, compelling, business-ready storytelling. During our rebrand, she quickly brought our new narratives to life through thoughtful visuals and seamlessly transitioned 

our decks and collateral into a cohesive brand system — all under tight deadlines. Fast, strategic, and incredibly easy to work with, she consistently elevated our quality and helped us launch with confidence."

— John Mruz, CMO, JWX

take it from them

Behind the work, in real time. 

Follow Along

Less polished.
More real.

Let's Get Casual

Templates for a refined
starting point.

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